{"id":1600,"date":"2021-04-15T13:19:06","date_gmt":"2021-04-15T17:19:06","guid":{"rendered":"https:\/\/www.ramapo.edu\/social-media\/?page_id=1600"},"modified":"2024-08-07T09:21:13","modified_gmt":"2024-08-07T13:21:13","slug":"graphic-design-tips-for-social-media","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/","title":{"rendered":"Graphic Design Tips for Social Media"},"content":{"rendered":"<h4>Below are some helpful tips and guidelines when designing for digital promotion.<\/h4>\n<h3>Tips<\/h3>\n<ul>\n<li>Leave some space all around the edges, you don&#8217;t want copy* coming to the edge of the graphic &#8211; this makes it harder to read.<\/li>\n<li>When designing for digital, be sure to work in pixels<\/li>\n<li>Minimize the amount of copy you use in a post, short catchy headlines are best, use the caption for more details and send the viewer to a webpage for more information.<\/li>\n<li>A photo is always welcome and will usually stop a &#8220;scroller&#8221;<\/li>\n<\/ul>\n<p><em>*Copy is the text written on a designed visual, flyer, webpage, print materials, etc. Other similar words include &#8220;language,&#8221; &#8220;caption,&#8221; and &#8220;description.&#8221; When working with Marketing on design jobs, we typically request that you provide text for the copy and then we may make recommendations on revisions or edits.<\/em><\/p>\n<hr \/>\n<h3>Colors<\/h3>\n<p>Please use our approved brand colors, which you can find <a href=\"https:\/\/www.ramapo.edu\/brand\/design-standards\/#s1\">here<\/a>. Please use the the HEX codes or RGB for web\/digital use. Maroon is Â鶹´«Ã½&#8217;s main color, please have that as the prominent color and the other colors like red, gold, gray and cool black as supporting.<\/p>\n<hr \/>\n<h3>Fonts\/Typography<\/h3>\n<p>For body copy, try to use sans serif fonts. Suggestions: Open Sauce One, Sarabun and\/or Arial.<\/p>\n<p>For a header use something a bit more bold like Action Condensed Bold, Bebas Neue, Impact or Oswald.<\/p>\n<p>To see samples and learn how to best use our typography, visit <a href=\"https:\/\/www.ramapo.edu\/brand\/design-standards\/#s5\">here<\/a>.<\/p>\n<hr \/>\n<h3>Dimensions<\/h3>\n<p>Here are some of the most common platforms and their dimensions. Of course each platform has their own specific dimensions for event headers, profile images, and more &#8211; and they are quite happy to update dimensions with every app update. We try to Google periodically to stay in know!<\/p>\n<p><strong>Instagram Story<\/strong>: 1080 x 1920 pixels (<em>Please try to leave 200 pixels at the top and bottom free of text or the important part of the image, some older phones will cut off the top and bottom of the graphic, you can still put color and\/or a design in that space and not leave it blank. See below for an example<\/em>)<\/p>\n<p><strong>Instagram Feed<\/strong>: 1080 x 1080 pixels<\/p>\n<p><strong>Facebook Feed<\/strong>: 940 x 788 pixels<\/p>\n<p><strong>LinkedIn Feed<\/strong>: 1200 x 628 pixels<\/p>\n<p><strong>X Feed<\/strong>: 1024 x 512 pixels<\/p>\n<p><strong>Archway Event Photo<\/strong>: 640 x 350 pixels<\/p>\n<hr \/>\n<h3>Examples<\/h3>\n<div class=\"accordions\">\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Instagram Story<\/p><div>\n<p>Notice the space at the top and bottom does not have anything important placed there, that we would not be upset if it was cut off on screen.<\/p>\n<p><a href=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2020 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1-169x300.png\" alt=\"Sample of and Instagram Story Graphic\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1-169x300.png 169w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1-576x1024.png 576w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1-768x1365.png 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1-864x1536.png 864w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-IGStory1.png 1080w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><\/p>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Instagram Feed<\/p><div>\n<p><a href=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2021 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed-300x300.png\" alt=\"Sample of an Instagram Story Feed Post\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed-300x300.png 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed-1024x1024.png 1024w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed-150x150.png 150w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed-768x768.png 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/MSW-Info-Session-IGFeed.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> Facebook Feed<\/p><div>\n<p><a href=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-Early-Decision-FB.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2022 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-Early-Decision-FB-300x251.png\" alt=\"Sample of a Facebook feed post\" width=\"300\" height=\"251\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-Early-Decision-FB-300x251.png 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-Early-Decision-FB-768x644.png 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Apply-Now-Early-Decision-FB.png 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/div>\n<div class=\"item\"><p class=\"question\" tabindex=\"0\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-plus fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-minus fa-stack-1x fa-inverse\"><\/i><\/span> X Feed<\/p><div>\n<p><a href=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Open-House-Twitter1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2023 size-medium\" src=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Open-House-Twitter1-300x150.jpg\" alt=\"Sample of a Twitter feed post.\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Open-House-Twitter1-300x150.jpg 300w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Open-House-Twitter1-768x384.jpg 768w, https:\/\/www.ramapo.edu\/social-media\/wp-content\/uploads\/sites\/263\/2022\/08\/Open-House-Twitter1.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<\/div><\/div>\n<\/div>\n<hr \/>\n<p>You can learn more about Â鶹´«Ã½&#8217;s brand standards, colors palette, and logo usage on the<a href=\"https:\/\/www.ramapo.edu\/brand\/\">\u00a0Design Guide website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below are some helpful tips and guidelines when designing for digital promotion. Tips Leave some space all around the edges, you don&#8217;t want copy* coming to the edge of the graphic &#8211; this makes it harder to read. When designing for digital, be sure to work in pixels Minimize the amount of copy you use [&hellip;]<\/p>\n","protected":false},"author":767,"featured_media":2025,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_leftCol_hero_img.php","meta":{"footnotes":""},"class_list":["post-1600","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Graphic Design Tips for Social Media - Social Media || Â鶹´«Ã½ of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic Design Tips for Social Media\" \/>\n<meta property=\"og:description\" content=\"Below are some helpful tips and guidelines when designing for digital promotion. 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