{"id":1371,"date":"2013-07-24T07:03:15","date_gmt":"2013-07-24T11:03:15","guid":{"rendered":"http:\/\/www.ramapo.edu\/catalog-2013-2014\/asb\/busadmin-mktg\/"},"modified":"2020-10-27T10:48:26","modified_gmt":"2020-10-27T14:48:26","slug":"mktg","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/catalog-2020-2021\/asb\/mktg\/","title":{"rendered":"Marketing (B.S.)"},"content":{"rendered":"<div style=\"float: right\"><a class=\"redButton button btn\" href=\"https:\/\/www.ramapo.edu\/mygraduationplan\/\">Four Year Plan<\/a><\/div>\n<h4>Website: <a href=\"https:\/\/www.ramapo.edu\/asb\/\"> Anisfield School of Business<\/a><\/h4>\n<div class=\"facultyTable\"><div class=\"row colSet\"><br \/>\n<div class=\"sColumn col-sm-12 col-md-12 \"><\/p>\n<h4 class=\"convenerListing\">Convener:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/christina-chung\/\">Christina Chung<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"sColumn col-sm-12 col-md-12 \">\n<h4 class=\"facultyListing\">Faculty:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/desislava-budeva\/\">Desislava Budeva<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/christina-chung\/\">Christina Chung<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/william-jones\/\">William Jones<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"sColumn col-sm-12 col-md-12 \">\n<h4 class=\"facultyListingColTwo\">Faculty:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/ed-petkus\/\">Ed Petkus<\/a><\/li>\n<li><a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/kathryn-zeno\/\">Kathryn Zeno<\/a><\/li>\n<li>Current as of June 2020<\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span> About the Major<\/div><div class=\"c_content\">\n<p>The Marketing Program provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.\u00a0 In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.\u00a0 Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.<\/p>\n<p>The Program prepares students to enter a variety of marketing-related careers (such as digital marketing, social media marketing, sales, advertising, media planning, brand management, and market research) and graduate school.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Learning Goals and Outcomes for the Marketing Major<\/div><div class=\"c_content\">\n<p><strong>Goal 1 &amp; 2: Communication:<\/strong> Our students will demonstrate effective oral and written communication using appropriate current technology.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will deliver well prepared oral presentations.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 2:<\/strong> Students will compose well written business documents.<\/p>\n<p><strong>Goal 3: Foundation:<\/strong> Our students will have a broad-based knowledge in the functional areas of business.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will comprehend principles and practices in key business disciplines.<\/p>\n<p><strong>Goal 4: Perspectives:<\/strong> Our students will consider diverse points of view and apply them towards issue resolution.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will be able to identify and analyze different points of view when seeking to resolve business-related issues.<\/p>\n<p><strong>Goal 5: Reasoning:<\/strong> Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions.<\/p>\n<p><strong>Goal 6: Comprehensive Knowledge in the Discipline:<\/strong> Integration: Our marketing students will apply a systematic approach and operate cross-functionally.<\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:<\/strong> Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.<\/p>\n<p><strong>Goal 7:\u00a0 Specialized Knowledge in the Discipline<\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>Outcome 1:\u00a0<\/strong> Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span> Requirements of the Major<\/div><div class=\"c_content\">\n<ol>\n<li>Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a <strong><strong>(W)<\/strong> <\/strong> below. Waivers do not apply to Major Requirements.<\/li>\n<li>Double counting between General Education, School Core, and Major may be possible.\u00a0 Check with your advisor to see if any apply.<\/li>\n<li>Writing Intensive Requirement (two general education courses and participation in the ASB Business Writing Across the Curriculum (BWAC) program):\u00a0 two writing intensive courses in the general education curriculum are required: Critical Reading and Writing and Studies in the Arts and Humanities; the rest of the Writing Intensive Requirement is met by participation in the ASB BWAC program.<\/li>\n<li>Not all courses are offered each semester. \u00a0Please check the current Schedule of Classes for semester course offerings.<\/li>\n<li>The Career Pathways Program requirements must be completed prior to graduation.\u00a0 Visit the\u00a0Cahill Career Center\/ASB Office.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div class=\"courseTable\">\n<ul>\n<li class=\"majorTableHeading\">Subject &amp; Course # &#8211; Title &amp; Course Description<\/li>\n<li class=\"majorTableSubHeading\">GENERAL EDUCATION REQUIREMENTS<\/li>\n<li><strong>REQUIRED &#8211;\u00a0<\/strong><a id=\"69e31ce9e80bb\" href=\"https:\/\/catalog.ramapo.edu\/courses\/CRWT102\" target=\"_blank\">CRWT 102 - CRITICAL READING AND WRITING II<\/a><\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e31ce9e8380\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INTD101\" target=\"_blank\">INTD 101 - FIRST YEAR SEMINAR<\/a> <strong>OR<\/strong><\/li>\n<li><a id=\"69e31ce9e8607\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS101\" target=\"_blank\">HNRS 101 - HONORS FIRST YEAR SEMINAR<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e31ce9e8b2d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/AIID201\" target=\"_blank\">AIID 201 - STUDIES IN ARTS & HUMANITIES<\/a>\u00a0<strong>OR<\/strong>\u00a0<strong>(W)<\/strong><\/li>\n<li><a id=\"69e31ce9e8dd4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS201\" target=\"_blank\">HNRS 201 - HONORS STUDIES IN THE ARTS AND HUMANITIES<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><a id=\"69e31ce9e9089\" href=\"https:\/\/catalog.ramapo.edu\/courses\/SOSC110\" target=\"_blank\">SOSC 110 - SOCIAL SCIENCE INQUIRY<\/a><strong> OR <\/strong><strong>(W)<\/strong> (Formerly SOSC 101)<\/li>\n<li><a id=\"69e31ce9e9696\" href=\"https:\/\/catalog.ramapo.edu\/courses\/HNRS110\" target=\"_blank\">HNRS 110 - HONORS SOCIAL SCIENCE INQUIRY<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211; <\/strong> <strong>(W)<\/strong> <a id=\"69e31ce9e96c4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - HISTORICAL PERSPECTIVES CATEGORY<\/a><\/li>\n<li><strong>SELECT ONE &#8211;\u00a0<\/strong><strong>(W)\u00a0<\/strong><strong>\u00a0<\/strong><a id=\"69e31ce9e96e3\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - GLOBAL AWARENESS CATEGORY<\/a> *<\/li>\n<li><strong>SELECT ONE &#8211; <\/strong> <a id=\"69e31ce9e96fe\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - QUANTITATIVE REASONING CATEGORY<\/a><\/li>\n<li><strong>SELECT ONE &#8211; <\/strong><a id=\"69e31ce9e9735\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - SCIENTIFIC REASONING CATEGORY<\/a><\/li>\n<li><strong>SELECT TWO &#8211; DISTRIBUTION CATEGORY (One course must be outside of school)<\/strong>\n<ul>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e31ce9e974f\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - CULTURE AND CREATIVITY CATEGORY<\/a><\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e31ce9e976d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - SYSTEMS, SUSTAINABILITY &amp;      SOCIETY CATEGORY<\/a><\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0&#8211;\u00a0 \u00a0<a id=\"69e31ce9e979c\" href=\"https:\/\/catalog.ramapo.edu\/courses\/\" target=\"_blank\">  - VALUES AND ETHICS CATEGORY<\/a> *<\/li>\n<\/ul>\n<\/li>\n<li>* Students in the College Honors Program must take the HNRS course options.<\/li>\n<li class=\"majorTableSubHeading\">ANISFIELD SCHOOL OF BUSINESS FOUNDATION REQUIREMENT<\/li>\n<li><strong>QUANTITATIVE REASONING COURSE: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e31ce9e9b08\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH108\" target=\"_blank\">MATH 108 - ELEMENTARY PROBABILITY AND STATISTICS<\/a><\/li>\n<li><a id=\"69e31ce9e9d44\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH110\" target=\"_blank\">MATH 110 - PRECALCULUS<\/a><\/li>\n<li><a id=\"69e31ce9e9fb6\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MATH121\" target=\"_blank\">MATH 121 - CALCULUS I<\/a><\/li>\n<li class=\"majorTableSubHeading\">ANISFIELD SCHOOL OF BUSINESS CORE REQUIREMENTS<\/li>\n<li><a id=\"69e31ce9ea1e4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON101\" target=\"_blank\">ECON 101 - MICROECONOMICS<\/a><\/li>\n<li><a id=\"69e31ce9ea5a4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON102\" target=\"_blank\">ECON 102 - INTRODUCTION TO MACROECONOMICS<\/a><\/li>\n<li><a id=\"69e31ce9ea8d1\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ACCT221\" target=\"_blank\">ACCT 221 - PRINCIPLES OF FINANCIAL ACCOUNTING<\/a><\/li>\n<li><a id=\"69e31ce9eab7b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ACCT222\" target=\"_blank\">ACCT 222 - PRINCIPLES OF MANAGERIAL ACCOUNTING<\/a><\/li>\n<li><a id=\"69e31ce9ead9b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM223\" target=\"_blank\">BADM 223 - BUSINESS LAW I<\/a><\/li>\n<li><a id=\"69e31ce9eafa1\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INFO224\" target=\"_blank\">INFO 224 - PRINCIPLES OF INFORMATION TECHNOLOGY<\/a><\/li>\n<li><a id=\"69e31ce9eb1f0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM225\" target=\"_blank\">BADM 225 - MANAGEMENT STATISTICS<\/a><\/li>\n<li><a id=\"69e31ce9eb45a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG290\" target=\"_blank\">MKTG 290 - MARKETING PRINCIPLES AND PRACTICES<\/a><\/li>\n<li><a id=\"69e31ce9eb62f\" href=\"https:\/\/catalog.ramapo.edu\/courses\/FINC301\" target=\"_blank\">FINC 301 - CORPORATE FINANCE I<\/a><\/li>\n<li><a id=\"69e31ce9eb7e8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT302\" target=\"_blank\">MGMT 302 - MANAGING ORGANIZATIONAL BEHAVIOR<\/a><\/li>\n<li><a id=\"69e31ce9eb9e9\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MGMT370\" target=\"_blank\">MGMT 370 - OPERATIONS MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9ebbd8\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM495\" target=\"_blank\">BADM 495 - STRATEGIC MANAGEMENT<\/a><\/li>\n<li><strong>INTERNATIONAL CATEGORY: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e31ce9ebe4d\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS326\" target=\"_blank\">IBUS 326 - FUNDAMENTALS OF INTERNATIONAL BUSINESS<\/a><\/li>\n<li><a id=\"69e31ce9ec0b7\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS305\" target=\"_blank\">IBUS 305 - POLITICS OF INTERNATIONAL INVESTMENT<\/a><\/li>\n<li><a id=\"69e31ce9ec329\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS321\" target=\"_blank\">IBUS 321 - CHINA AND OTHER BUSINESS ENVIRONMENTS IN ASIA<\/a><\/li>\n<li><a id=\"69e31ce9ec55a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS335\" target=\"_blank\">IBUS 335 - DOING BUSINESS IN LATIN AMERICA<\/a><\/li>\n<li><a id=\"69e31ce9ec841\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS336\" target=\"_blank\">IBUS 336 - DOING BUSINESS IN AFRICA<\/a><\/li>\n<li><a id=\"69e31ce9eca66\" href=\"https:\/\/catalog.ramapo.edu\/courses\/IBUS340\" target=\"_blank\">IBUS 340 - EUROPEAN BUSINESS COMMUNITY<\/a><\/li>\n<li><a id=\"69e31ce9eccbb\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON323\" target=\"_blank\">ECON 323 - COMPARATIVE ECONOMIC SYSTEMS<\/a><\/li>\n<li><a id=\"69e31ce9ecf82\" href=\"https:\/\/catalog.ramapo.edu\/courses\/ECON325\" target=\"_blank\">ECON 325 - INTERNATIONAL ECONOMICS<\/a><\/li>\n<li><strong>ETHICS CATEGORY: \u00a0SELECT ONE<\/strong><\/li>\n<li><a id=\"69e31ce9ed1c9\" href=\"https:\/\/catalog.ramapo.edu\/courses\/INFO315\" target=\"_blank\">INFO 315 - COMPUTER LAW AND ETHICS<\/a><\/li>\n<li><a id=\"69e31ce9ed3e2\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM301\" target=\"_blank\">BADM 301 - ETHICS IN BUSINESS<\/a><\/li>\n<li class=\"majorTableSubHeading\">MARKETING MAJOR REQUIREMENTS<\/li>\n<li><strong>REQUIRED MARKETING COURSES:<\/strong><\/li>\n<li><a id=\"69e31ce9ed5f0\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG310\" target=\"_blank\">MKTG 310 - CONSUMER BEHAVIOR<\/a><\/li>\n<li><a id=\"69e31ce9ed831\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG320\" target=\"_blank\">MKTG 320 - INTEGRATED MARKETING COMMUNICATION<\/a><\/li>\n<li><a id=\"69e31ce9ed9fc\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG330\" target=\"_blank\">MKTG 330 - MARKETING RESEARCH<\/a><\/li>\n<li><a id=\"69e31ce9edc63\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG430\" target=\"_blank\">MKTG 430 - MARKETING MANAGEMENT<\/a><\/li>\n<li><strong><span style=\"color: #333333;line-height: 1.5em\">MARKETING ELECTIVES: \u00a0SELECT TWO \u00a0(at least 1 at the 400 level)<\/span><\/strong><\/li>\n<li><a id=\"69e31ce9ede70\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG350\" target=\"_blank\">MKTG 350 - INTERNATIONAL MARKETING<\/a><\/li>\n<li><a id=\"69e31ce9ee038\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG360\" target=\"_blank\">MKTG 360 - RETAIL MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9ee28a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG370\" target=\"_blank\">MKTG 370 - SALES MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9ee49a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG390\" target=\"_blank\">MKTG 390 - E-MARKETING<\/a><\/li>\n<li><a id=\"69e31ce9ee6bd\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG415\" target=\"_blank\">MKTG 415 - ENTREPRENEURSHIP<\/a> (formerly MKTG410)<\/li>\n<li><a id=\"69e31ce9ee8c4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG420\" target=\"_blank\">MKTG 420 - NEW PRODUCT MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9eeac4\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG440\" target=\"_blank\">MKTG 440 - BRANDING & BRAND MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9eed15\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG490\" target=\"_blank\">MKTG 490 - ADVANCED TOPICS IN MARKETING<\/a><\/li>\n<li class=\"majorTableSubHeading\">CAREER PATHWAYS REQUIREMENTS<\/li>\n<li class=\"majorTableSubHeading\">Visit the Cahill Career Center \/ ASB Office<\/li>\n<li><a id=\"69e31ce9eef8e\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM001\" target=\"_blank\">BADM 001 - CAREER PATHWAYS MODULE 1<\/a><\/li>\n<li><a id=\"69e31ce9ef1f6\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM002\" target=\"_blank\">BADM 002 - CAREER PATHWAYS MODULE 2<\/a><\/li>\n<li><a id=\"69e31ce9ef40a\" href=\"https:\/\/catalog.ramapo.edu\/courses\/BADM003\" target=\"_blank\">BADM 003 - CAREER PATHWAYS MODULE 3<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Note: A 2.0 GPA in the major is required for graduation, which includes ASB\u00a0core requirements and upper level major requirements.<\/p>\n<\/div><\/div>\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Requirements of the Minor <\/div><div class=\"c_content\">\n<p>At least 1\/2 of the courses fulfilling a minor must be distinct from the student\u2019s major. That is, three of the five courses required for a minor cannot be used towards fulfillment of major requirements. A school core does not need to be completed for a minor. Minors are open to students regardless of school affiliation.<\/p>\n<h5 align=\"center\"><strong>MARKETING MINOR<\/strong><\/h5>\n<div class=\"courseTable\">\n<ul>\n<li class=\"majorTableHeading\">Subject &amp; Course # &#8211; Title &amp; Course Description<\/li>\n<li><strong>REQUIRED:<\/strong><\/li>\n<li><a id=\"69e31ce9ef71b\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG290\" target=\"_blank\">MKTG 290 - MARKETING PRINCIPLES AND PRACTICES<\/a><\/li>\n<li><a id=\"69e31ce9ef92e\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG310\" target=\"_blank\">MKTG 310 - CONSUMER BEHAVIOR<\/a><\/li>\n<li><a id=\"69e31ce9efb44\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG320\" target=\"_blank\">MKTG 320 - INTEGRATED MARKETING COMMUNICATION<\/a><\/li>\n<li><strong>ELECTIVES: \u00a0SELECT TWO (One must be 400 Level)<\/strong><\/li>\n<li><a id=\"69e31ce9efd20\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG350\" target=\"_blank\">MKTG 350 - INTERNATIONAL MARKETING<\/a><\/li>\n<li><a id=\"69e31ce9eff82\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG360\" target=\"_blank\">MKTG 360 - RETAIL MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9f01bf\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG370\" target=\"_blank\">MKTG 370 - SALES MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9f0411\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG390\" target=\"_blank\">MKTG 390 - E-MARKETING<\/a><\/li>\n<li><a id=\"69e31ce9f061e\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG415\" target=\"_blank\">MKTG 415 - ENTREPRENEURSHIP<\/a><\/li>\n<li><a id=\"69e31ce9f082c\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG440\" target=\"_blank\">MKTG 440 - BRANDING & BRAND MANAGEMENT<\/a><\/li>\n<li><a id=\"69e31ce9f0a41\" href=\"https:\/\/catalog.ramapo.edu\/courses\/MKTG490\" target=\"_blank\">MKTG 490 - ADVANCED TOPICS IN MARKETING<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n<div class=\"collapsableContent\" tabindex=\"0\"><div class=\"collapsableTitle\"><span class=\"fa-stack\"><i class=\"fa fa-circle fa-stack-2x\"><\/i><i class=\"fa fa-chevron-down fa-stack-1x fa-inverse\"><\/i><i class=\"fa fa-chevron-up fa-stack-1x fa-inverse\"><\/i><\/span>Related Information <\/div><div class=\"c_content\">\n<p><a href=\"https:\/\/www.ramapo.edu\/catalog-2020-2021\/general-education\/\">General Education Requirements<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/mygraduationplan\/\">Four Year Plans<\/a><br \/>\n<a title=\"Graduation Requirements\" href=\"https:\/\/www.ramapo.edu\/catalog-2020-2021\/grad-requirements\/\">Graduation Requirements<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/asb\/\">Anisfield School of Business Website<\/a><br \/>\n<a href=\"https:\/\/www.ramapo.edu\/asb\/faculty\/\">Faculty Profiles<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Four Year Plan Website: Anisfield School of Business<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1364,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-1371","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.1.1) - 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