{"id":14,"date":"2022-01-26T09:50:48","date_gmt":"2022-01-26T14:50:48","guid":{"rendered":"https:\/\/www.ramapo.edu\/brand\/?page_id=14"},"modified":"2026-03-13T11:26:49","modified_gmt":"2026-03-13T15:26:49","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/brand\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"

Brand Platform<\/h2>\n

Based on comprehensive discovery and research, our Brand Platform reveals the key insights that establish our positioning and guide our brand strategy.<\/p>\n

Brand Promise<\/h3>\n

Our Brand Promise presents our strongest and most ownable position in the market. This is not a tagline, but rather, a simple, distilled phrase that forms a foundational point for our strategy.<\/p>\n

\"Unapologetically<\/p>\n

Personality<\/h3>\n

Our Personality helps us to establish and maintain a consistent tone throughout our communications.<\/p>\n

\"Vibrancy<\/p>\n

Brand Pillars<\/h3>\n

Our Brand Pillars further define our competitive advantage through our biggest strengths: what we believe in, what connects people to us, and what we do differently or better than other institutions.<\/p>\n

\n
\n

Relationships<\/span><\/h4>\n

We see, hear, and respect each student, mentoring and empowering them to speak up for themselves and voice their opinions<\/p>\n<\/div>\n

\n

Personal Growth<\/span><\/h4>\n

We empower students to explore the person they are so they can make\u00a0 strides to becoming the\u00a0 person they want to be.<\/p>\n<\/div>\n

\n

Liberal Arts<\/span><\/h4>\n

We develop critical\u00a0 thinkers, effective communicators, and\u00a0 innovative problem solvers\u00a0 who are better prepared\u00a0 to meet the demands of\u00a0 an evolving job market and a complex world.<\/p>\n<\/div>\n

\n

Hands-on Experiences<\/span><\/h4>\n

We provide students with\u00a0 integrated and experiential\u00a0 learning opportunities to prepare for tomorrow by\u00a0 actively working to create\u00a0 their futures today.<\/p>\n<\/div>\n<\/div>\n

Foundation<\/h3>\n

Our Foundation is based on important, yet non-differentiating, pride points.<\/p>\n

\"Beautiful,<\/p>\n

 <\/p>\n

\"Ramapo\"<\/div>\n
\n
\n

Narrative<\/h2>\n

An expression of key elements contained within the Brand Platform and the foundation for the creative to come, serving as inspiration and guidance.<\/p>\n<\/div>\n

\n

Sample:<\/h3>\n

We were established in 1969 to provide a relevant education for\u00a0 the times. Not content with the status quo, we sought to redefine the higher education experience. Youthful exuberance, some might say, and they\u2019d be right. More than a half-century\u00a0 later, our energy and optimism are stronger than ever. That\u2019s because there\u2019s boldness in our blood.<\/p>\n

At Â鶹´«Ã½ of New Jersey, we\u2019re ever evolving, always creating novel ways to make the college experience more of a unifying, community effort, one in which students aren\u2019t just given a voice, but are encouraged to raise their own; aren\u2019t just educated about our world, but are inspired to plant a flag, to lay claim to their place in it; and one in which students don\u2019t just boldly act in a particular moment, but are empowered to make bold thinking a mindset and bold action a lifestyle. Because college is more than a time and a place to learn the knowledge\u00a0 and the skills to secure a job and to launch a successful career \u2014 although that\u2019s paramount. It\u2019s also about developing in students the core belief that their education doesn\u2019t end at graduation \u2014 that learning is a lifelong\u00a0 process of personal discovery that translates into a lifetime of professional success.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand Platform Based on comprehensive discovery and research, our Brand Platform reveals the key insights that establish our positioning and guide our brand strategy. Brand Promise Our Brand Promise presents our strongest and most ownable position in the market. This is not a tagline, but rather, a simple, distilled phrase that forms a foundational point […]<\/p>\n","protected":false},"author":457,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Strategy - Brand Guidelines || Â鶹´«Ã½ of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/brand\/brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy\" \/>\n<meta property=\"og:description\" content=\"Brand Platform Based on comprehensive discovery and research, our Brand Platform reveals the key insights that establish our positioning and guide our brand strategy. 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