麻豆传媒

Dean

Year Joined RCNJ: 2006

Contact Information

• Phone: (201) 684-7377
• Email: epetkus@ramapo.edu
• Office: ASB-333

Education:

• Ph.D., Marketing, University of Tennessee
• M.B.A., Marketing, Virginia Tech
• B.S., Biochemistry & Nutrition, Virginia Tech

Courses Offered:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Teaching Interest:

• Consumer Behavior
• Entrepreneurship
• Marketing Management
• Advanced Topics in Marketing

Research Interest:

• Marketing Education
• Marketing History
• Non-Profit Marketing
• Sustainability Issues

Recent Publications:

• Petkus, E., & Criscione, L. (2017).聽 Can We Have Class Outside? Implications of the Natural Environment for Marketing Pedagogy.聽聽聽Journal of Higher Education Theory and Practice, 17 (1), 97-101.
• Budeva, D., Kehaiova, M., & Petkus, E. (2015).聽 Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA.聽聽 e-Journal of Business Education & Scholarship of Teaching, 9(1), 97-106.
• Petkus, E. (2013).聽 Value-Chain Dynamics of the West Point Foundry, 1817-1911: An Historical Case Analysis in Marketing.聽聽 Marketing Education Review, 23 (3), 275-280.
• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2011).聽 Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.聽聽 Marketing Education Review, 21 (2), 113-124.
• Petkus, E. (2010).聽 Historical Perspectives in Marketing Education: Justification and Implementation.聽聽聽Journal of Marketing Education, 32(1), 64-74.
• Petkus, E. (2010).聽 Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience.聽聽聽Journal of Marketing Education, 32(3), 292-299.
• Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2010).聽Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.聽Marketing Educators’ Association, Seattle, Washington.
• Petkus, E. (2009).聽Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content?聽Academy of Marketing Science (AMS), Oslo, Norway.
• Petkus, E. (2009).聽An Integrated Framework for the Application of Holistic Marketing Dimensions in the Nonprofit Marketing Context.聽Global Business Development Institute, Las Vegas, Nevada.